After an absence from the market for a little while, “Kaloam” cricket loam is now back and available to purchase.
Boughton Loam have just acquired the rights to produce and sell “Kaloam” and are now ready to re-launch the product to a ready, willing and demanding clientele. “Kaloam” from Boughton Loam will be an important component in the preparation of next year’s wicket.
“Kaloam” has for a long time been the preferred choice of many a cricket club and many a cricket groundsman. Its familiar light brown colour distinguishes it from other cricket loams and its high clay content gives the wicket its feel and character when played and its durability to be able to withstand the punishment of a hard season at the crease.
Every cricket wicket has a unique feels to it, or so the seasoned club cricketer will tell you. It’s almost as if it has its own DNA. The choice of cricket loam used in its maintenance especially at the end of the season forms part of that DNA. That’s why many clubs and groundsmen will not change materials. It’s almost as if to change the cricket loam would bring bad luck for next season when as you know – next season is going to be better.
“Kaloam” has for many years been an alternative for Boughton’s own cricket loam product range. Knowing what a good product this was the strategy was to acquire the right to produce and distribute “Kaloam”